Do you know the story about how
BeautyCounter got its start?

I just love hearing it because it is so relatable. The founder is a mom just like so many of us, and she was raising her children using all of the typical products that most of us use daily. At some point, she started asking questions and researching and was horrified with she learned about ingredients and regulations. Just because something has been done forever, used forever, marketed forever, and actually produces results doesn’t mean that it is the best product for you or your family. Information empowers you to make better choices. Here is her story in her own words.

Like many of you, I’m a wife and mom—and, like many of you, I didn’t know what I didn’t know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my surprise when I learned that when it comes to the personal care industry, that’s simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety.

And so I started Beautycounter, a company devoted to progress. Here you’ll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty.

That story is so inspiring to be a better mama and a better consumer! That’s why when it came to swapping out my foundation…the base for my makeup…it was a no brainer! Let me share why I adore BeautyCounter’s foundation options…particularly both the Concealer Pen and the Dew Skin Tinted Moisturizer!

The concealer pen is formulated with knotgrass extract that helps reduce the sappearance of fine lines and photoaging, so skin looks firmer, brighter, and instantly more even! It comes in this clickable pen with an attached brush. Application is a cinch and can get into those grooves and crevices. Plus, it doesn’t settle into fine lines! I actually feel like it helps reduce those! I am pretty fair so naturally I use the color Fair! There are five amazing shades for you to choose! $32

The Dew Skin Tinted Moisturizer certainly has a leg to stand on! It won the Allure Magazine Best of Beauty Award in 2015! The tinted moisturizer leaves skin with a luminous glow. Dew Skin Moisturizing Coverage SPF 20 provides lightweight, sheer hydration that evens skin tone while protecting the skin from sun damage. Black currant, peony flower root extract, and vitamin C reduce the appearance of age spots and enhance skin brightness, while hyaluronic acid promotes firmer, smoother-looking skin.  $45